After months of will she, won't she, speculation, Emma Watson has been unveiled as the new face of Burberry.
The pictures were shot by legendary photographer Mario Testino on a rooftop in London's Westminster, just across the road from the new Burberry headquarters at Horseferry House, and feature Watson, all smoky eyes and tousled hair, wearing a number of sophisticated outfits from the autumn/winter 2009 collection alongside a posse of British boys, including fellow actors Douglas Booth and Tom Hughes, and models Charlie France, Tom Guinness and Nick Wilson.
In one image the Harry Potter star, whose fashion credentials are on the up after a number of stylish front row fashion week appearances, rocks a classic Burberry trench coat and a checked snood. In others, she wears a tailored jacket, new season handbags, jewellery and a belted leather coat.
Christopher Bailey, creative director of Burberry, says, "Emma was the obvious choice for this campaign. Like the images she fronts, she has a classic beauty, a great character and a modern edge. Emma's charm, intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames."
Rumours began circulating in April that the teenage actress was to become the new face of Burberry - famous for casting quintessentially British stars in its campaigns, such as Kate Moss, Agyness Deyn and Rachel Weisz.