Alberta Ferretti is launching her first scent, with the help of Claudia Schiffer.

This autumn Alberta Ferretti will launch a signature scent, produced Elizabeth Arden Inc.

The as yet untitled perfume is, says Ferretti, ' inspired by the sensuality of a woman', which is why she says Claudia was a natural fit for the first campaign, shot recently by Mert and Marcus.

'Claudia is a beauty icon and a woman whose sensuality comes from her unique and inimitable personality', says Ferretti.

In related news - Gisele has been confirmed as the new face of Loewe. She fronts the new campaign for the Spanish luxury lable shot by Inez and Vinoodh, showcasing accessories designed by ex- Mulberry creative director Stuart Vevers.