I had such a fabulous time last night in Go Find It real treasure hunt event in the Joy Store organised by a communication agency called We Are Social, which are currently working with Ford to help them create awareness of the activities around the launch of the new Ford KA.14 fashion bloggers and 14 of their readers were invited to an exclusive private shopping session .When we arrived there,the ambiance was fantastic!We were served champagne, and cupcakes while we were meeting our fellow fashion bloggers! During the course of the evening we had the chance to find silver Ka miniatures which we were hidden in the store, and redeem them against JoY vouchers.Oh YES!Free shopping!Womenswear, menswear, books, funky gadgets, jewellery, interiors..It was divine!!!
The display of the Joy Store was exquisite!Funky lights covered the ceilings, huge modern baroque mirrors filled the coloured walls with their presence while the new Ford Ka made its appearance in the front window installation.
This promotional activity into JOY stores, with Ford Fridays. Ford Friday will happen in 20 JOY stores nationwide every week throughout September, when silver Ka models (miniatures) will be hidden in each store.Customers are invited to hunt out the miniatures in return for vouchers that give people money off JOY products. The vouchers have a value of £10. The last Friday of the month some miniatures will be worth £100. The miniatures also come with details about the ‘Go Find It’ website to encourage consumers to log on and interact with the Ka launch activity.
Go for CHIC hunting!It is so much fun!
FX
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