Burberry Chief Creative Officer Christopher Bailey has selected outerwear and accessories from the upcoming Burberry Prorsum Autumn Winter 2010 womenswear show to be available to order exclusively at Burberry.com immediately after the show has taken place, bringing the collection directly to consumers globally in just over a month.A first for any Company, Burberry will be broadcasting its show in 3D to screening rooms custom designed by Christopher Bailey at five simultaneous private events around the world in Paris, New York, Dubai, Tokyo and Los Angeles live from London.
Viewers anywhere in the world will be able to watch the show live online in 2D at http:live.burberry.com, as well as on over 70 global online news, blog, and fashion websites including Sky News, CNN, The Times, and The Daily Beast, all of which can be accessed on the iPhone. Viewers of the 2D stream will be able to comment on the show in real time using their Facebook and Twitter accounts.Burberry will consequently enable over 100 million viewers to see its latest womenswear collection from anywhere around the world live from the Chelsea College of Art and Design in London on Tuesday 23 February.
British BBC Radio One presenter, Greg James, will be hosting exclusive pre-show Burberry entertainment from backstage and the red carpet in London, which will start from 4PM on both the live stream and simultaneous 3D events.
The Burberry Twitter account will be taken over by special guest tweeters attending the show and 3D events, who will posting throughout the afternoon of the show.