Christopher Bailey hosted an event to celebrate the Burberry Ion Orchard store opening in Singapore today.
The guests- Over 500 guests attended the event at the store including Burberry Chief Executive Angela Ahrendts, Won Bin, Li Bing Bing, Liu Wen, among many others .Everyone wore Burberry!
The event -the store was transformed for the evening with an innovative digital concept event - giant video screens projected the Spring Summer 2010 Burberry catwalk shows and a blogging suite was installed allowing bloggers to post comments and status updates onto their blogs and social media sites directly from the event.Music on the evening was provided by British DJ Chris Gove who was flown in for the event.
The collections-The store carries a full range of ready-to-wear for both men and women from the Burberry Prorsum, Burberry London, Burberry Brit collections as well as Burberry Sport and childrenswear collections.
The Burberry accessories collection is also available in the store including a range of limited edition exotic leather accessories in the store designed exclusively to mark the opening of the largest Burberry store in the South East Asia region.