23.7.09

Pop-up Prada

MILAN-BASED luxury label Prada is drawing inspiration from another of the world's fashion capitals, to open a pop-up store in Paris. The boutique, located at Place Beauvau 92, will be open for five months from today - and melds the Italian and French, inside and out.

The outside of the store, which was designed by Roberto Baciocchi, evokes famous Parisian landmark the Mirabel Bridge and the store boasts an interior which combines Prada's rich history with its love for innovation.

Inisde, the chequered marble floors of of Prada's original store, in Galleria Vittorio Emanuele II, Milan, are replicated, whilst in the upper floor of the two-floor 570 square metre boutique an inventive beige silk tent cloaks the fitting rooms.

The store will carry a selection of women's ready-to-wear, bags, accessories and footwear.

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