"The campaign image, Raquel Zimmerman shot by Inez van Lamsweerde and Vinoodh Matadin, is based on an old 80's ad that the duo found online of a woman standing over a city and owning it, but not in that power-80's way.The spritzer is activated by squeezing the big V&R golden seal—or "megamizer," designed by Fabien Baron—while the nozzle is just for show. Apparently that technology took two years to develop.This is taken straight from the press material: "We dreamt of an essence that could express a new feminine freshness. 'Eau' in French has a slightly surreal connotation for those who can read between the lines."The juice itself represents the duality of the V&R brand as a whole, i.e. edgy luxury, a mix of floral-fruity (think violet, basil, pear) and rich-creamy (think sandalwood, cashmere, white musk).Like Flowerbomb, Eau Mega is going to be a major entry in the fragrance market—just as the name suggests—when it launches in October.