In this year's CFDA Award nominees, Marc Jacobs, Jason Wuand the Proenza Schouler duo, amongst others, lined up for photographer Craig McDean- who ensured that this year's images would be far from the conventional headshots normally commissioned.
The event's creative director, Trey Laird, was instructed by CFDA president Diane von Furstenberg to: "Capture fashion - do something fabulous," WWD reported. As a result, Laird braved unchartered waters - asking the designers to sport their own creations in the hopes of glimpsing something unexpected.
First Lady favourite, Jason Wu, donned an emerald green dress over his more traditional suit, whilst the Accessory Designer of the Year nominees - Proenza Schouler's Jack McCollough and Lazaro Hernandez - were the ones who stepped in to the ring.
Marc Jacobs showed his lighter side as he struck a contemplative pose in a pair of Louis Vuitton bunny ears. Jacobs is twice nominated for his eponymous label at this year's awards, for Womenswear Designer of the Year and Accessory Designer of the Year.